The last time you start over.
Online 1-on-1 coaching with Alex, for women who are tired of crash diets that never last. Real food (calorie counting optional), workouts that fit your actual week, and weekly check-ins she reads herself.
A free 20-minute call with Alex. No pressure, no pitch.
“I'm not here to hand you another diet to fail. I'm here to make this the last time you ever start over.”
After years of watching women bounce between crash diets and burnout, Alex built AM Fitness around how real life actually works: flexible food, training you can keep up with, and a coach who treats you like a sister, not a client number. And if calorie counting sends you spiralling, she turns it off completely.
Book your free callNo extremes. No quick fixes. Just empathy and truth.
AM Fitness runs on one belief: small, sustainable steps create big results. Progress over perfection, always.
A real coach in your corner, every week.
This isn't a PDF you bought once and forgot. Alex gets to know you, builds your plan around your real life, reads your check-ins herself, and adjusts as your body and confidence grow. When motivation dips, she's one message away.
- It starts with a call about your goals, your history, and what's worked (and what hasn't)
- Alex builds your plan (food, training, habits) around your real week
- Weekly check-ins she reads herself, with feedback written just for you
- Your plan changes as you do, not six months too late
Women who stopped starting over.
Sustainable change that actually holds, because it's built around your real life, not a 12-week sprint you can't keep up. These are placeholders for now; real client before-and-afters will live here, shared with permission.
Placeholder results for now. Real client before-and-afters, shared with permission, will replace these.
In their own words.
- Sample
“I've started a hundred plans. This is the first one I actually kept — because it finally felt doable.”
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“Turning off calorie counting changed everything. I'm finally not at war with food.”
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“Alex actually replies to my check-ins. It's like having a big sister who happens to be a coach.”
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Sample stories — swap for real client reviews and before/afters before launch.
The honest answers.
Is this really 1-on-1?
Yes. Alex personally reviews your weekly check-ins, adjusts your plan, and replies to your messages. You're coached by a real person who knows your name and your goals — not handed a generic PDF.
What happens after I book a call?
We hop on a free 20-minute call to talk through your goals, your history, and whether we're a good fit. No pressure. If it feels right, Alex walks you through exactly how coaching would work for you.
What if counting calories isn't good for me?
Totally okay. Alex can switch calorie tracking off entirely, so you get your meal plan, workouts and coaching without ever seeing a number. Built with disordered eating in mind.
How much does coaching cost?
We'll talk pricing on your call, once we know what you actually need. Plans are flexible, there's no lock-in, and you'll never be pushed into something that isn't right for you.
Do I need a gym?
No. Most workouts are built for home with minimal kit. Prefer the gym? Your plan adapts to wherever you train.
I'm a total beginner — is that okay?
More than okay. Most women come to Alex feeling exactly like that. You'll start where you are, with small steps that build real confidence.
Let's see if we're a fit.
Tell me a bit about you and where you're at. If I think I can help, I'll personally reach out to set up your free call. No pressure, no hard sell.
- 1Send this quick form — takes a minute
- 2Alex reads it herself and reaches out within 48 hours
- 3A free 20-minute call to see if you're a fit